Job Description

Group Director Online Marketing

The Group Director Online Marketing is responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, retention, and brand visibility in a highly competitive online casino, sports and poker gaming market. This role combines strategic planning with hands-on execution across digital marketing channels, partnership management, customer insights, compliance, and campaign optimization.

Does This Sound Like You?

Proven experience (5+ years) in senior marketing roles within the online gambling, iGaming, or similar digital entertainment industries.
Deep understanding of digital marketing tactics, tools, and technologies.
Strong leadership and communication skills.
Experience in regulated markets and familiarity with advertising
Data-driven mindset with proficiency in analytics platforms (Google Analytics, Tableau, etc.).
Familiarity with CRM systems, affiliate networks, and customer segmentation strategies.
Fueled by the thrill, and you bring that energy to everything you do

Qualifications: Ideal

Marketing Strategy & Growth: Develop and lead the overall marketing strategy for the online casino and sportsbook, identifying growth opportunities across markets and channels while building a strong brand presence.
Acquisition & Retention: Oversee end-to-end digital marketing (SEO, PPC, affiliates, social, etc.), deliver targeted promotions, and work with CRM to improve player retention, loyalty, and LTV.
Player Journey & Experience: Optimize the full player lifecycle from registration to retention through onboarding, segmentation, bonusing, and strong UI/UX and creative asset management.
Performance & Analytics: Set KPIs, track user behavior and campaign ROI using analytics tools, and deliver actionable insights and reports to leadership.
Leadership, Partnerships & Compliance: Lead and mentor the marketing team, manage affiliate programs and strategic partnerships, and ensure all activities meet regulatory and responsible gambling standards.

Recruitment Team: Marketing

Contact: Katriin Laanet, Baltic People Operations Partner, Katriin.Laanet@oc.eu

OlyBet

Job Tags

Similar Jobs

Beacon Talent

Director of Operations (Daly City) Job at Beacon Talent

Director of Operations Location: SF Bay Area | Menlo Park, New York City (in office) Employment Type: Full time Location Type: On-site Department: Executive About the Client Our client is an innovative fintech platform redefining access to mortgages...

Pop-Up Talent

Desktop Support Technician Job at Pop-Up Talent

...Desktop Support Technician , Onsite Time is split between Duluth, GA office and the Atlanta, GA office (3 days in Atlanta, 2 days in Duluth) A Desktop Support Technician that possesses a strong customer service orientation, sound technical skills, integrity, and...

Robert Half

Event Manager Job at Robert Half

...Job Description Job Description We are looking for an experienced Event Marketing Manager to oversee and execute high-impact events in San Francisco, California. This is a 6-9 month contract position ideal for a creative and organized individual with expertise in community...

Korean Women's Association

Full-Time Domestic Violence Advocate Job at Korean Women's Association

...Job Description Job Description Domestic Violence Victim Advocate, Social Services. $22-$23 per hour, Medical/Vison/Dental/Life Insurance, Paid Time Off, 11 Paid Holidays, 401(k) after 1 year. Apply Ready to embark on a journey of compassion and purpose? Join...

The University of Texas at Austin

Online Learning Technology Support Assistant Job at The University of Texas at Austin

...Online Learning Technology Support Assistant Hiring Department: UT High School Position Open To: All Applicants Weekly Scheduled Hours: 15 FLSA Status: Non-Exempt Earliest Start Date: Immediately Position Duration: Expected to Continue Until May 31, 2...

Group Director Online Marketing Job at OlyBet, San Antonio, TX

OUN6akVlRlhmSmw2TTEvOEFXSmppVXRs