Job Description

Marketing & Communications Specialist

Our Business Line Analytical team is seeking a Marketing and Communications Specialist for the Business Line Analytical. You will have the opportunity to learn and grow as you work in a global team and a fast-growing business. Be a part of the story of enabling a low carbon society and protecting earth’s valuable resources with advanced analytical measurement solutions.

Aligned with the business strategy, the role of Marketing & Communications Specialist is to propose, develop and implement communication plans and messages – including product launches, internal communications, web content, trade shows, campaigns, external communications and direct marketing – to raise awareness, generate leads, establish customer loyalty and educate and inform stakeholders, in close collaboration with the Marketing & Communications Leader Americas.

Reporting directly to the Global Communications & Marketing Manager BL Analytical and functionally to the Marketing & Communications Leader Americas, you will ensure executional excellence for all communications measures in line with brand positioning, corporate identity/design guidelines and global strategy.

The business line (BL) is part of the ABB Measurement & Analytics division, which is among the world's leading manufacturers and suppliers of smart instrumentation and analyzers. With thousands of experts around the world and high-performance digital technology, ABB's team is dedicated to making measurement easy for its industrial and energy customers to let them operate more efficiently and profitably.

Your responsibilities

• Working closely with the Analytical sales and service teams, supporting them by managing all external (shows, campaigns, sales support literature, documentation etc.) and internal (organizational announcements etc.) marketing activities
• Propose and implement a communications plan for BL Analytical in the Americas region
• Create and maintain all local marketing material, sales support literature, brochures, white papers, web pages, interactive demos, videos etc.
• Work with the global communications team to ensure local awareness
• Willingness to travel (20-25%) to trade shows in the US, as per business requirements
• Help support in creating creative concepts and campaigns related to all communication vehicles
• Write articles on success stories and other product related news for our internal ABB platforms to inform, engage and inspire colleagues
• Support with (virtual) events, such as global calls, webinars etc., as needed

Your background

• 2-3 years of experience within a similar role
• Bachelor's in marketing, communications or related field
• Open-minded, autonomous self-starter and strong networker with an interest in technology issues and strategic thinking capability combined with creativity and a hands-on approach to translate plans to actions and monitor and report on progress
• Ability to translate complex technology into easy to understand and engaging content
• Exceptional time management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously
• Knowledge of office and creative programs, e.g. Adobe Creative Suite, Microsoft Office and SharePoint
• Strong written and spoken communication skills

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