Job Description

Senior Director of Marketing

The Torchy’s legacy began in Austin, Texas in 2006 with an idea, a dedicated executive chef, and a food trailer to now operating over 130 restaurants nationwide.

  OUR PURPOSE:  IGNITING YOUR ORIGINALITY.

  OUR VISION:  TO BE THE CHOICE FOR ALL WHO CRAVE DAMN GOOD FOOD AND TO EXPRESS THEIR AUTHENTIC SPIRIT.

  OUR MISSION: PASSIONATE PEOPLE CRAFTING CRAVEABLE FOOD AND WELCOMING VIBES.

  OUR MOTTO:  THE DEVIL IS IN THE DETAILS.

Here’s What We Need:

The Senior Director of Marketing is a strategic leader responsible for driving brand positioning and stewardship, product innovation, pricing strategy, and digital and traditional guest engagement. This role requires cross-functional collaboration with Culinary, Operations, Finance, and IT teams to ensure cohesive execution of business objectives across all marketing channels, product offerings, and guest experiences.

What You’ll Be Doing:

Brand Strategy and Stewardship

• Partner with the CMO to develop the brand strategy and marketing roadmap.
• Identify new opportunities to drive sustainable traffic growth and build brand awareness.
• Monitor emerging trends and competitive landscape to proactively evolve the brand and marketing strategy.
• Lead the execution of brand positioning efforts, ensuring consistent and compelling messaging across all guest touchpoints.
• Serve as the guardian of the brand, upholding brand standards and identity in all communications, campaigns, and guest interactions.
• Drive consumer insight initiatives to inform and evolve brand storytelling and market positioning.

Menu Strategy and Product Innovation

• Partner with the Culinary team to develop and manage the new product development pipeline.
• Align innovation strategy with brand promise, consumer trends, and operational capabilities.
• Develop strategies that directly influence key business metrics including AUV, traffic growth, guest frequency, and four-wall margin performance.
• Lead go-to-market strategies for new product launches, seasonal promotions, and limited-time offerings.

Pricing Strategy

• Collaborate with Finance to analyze market trends, customer data, and competitor pricing.
• Develop and implement pricing strategies that optimize profitability while maintaining brand value and guest satisfaction.
• Monitor pricing performance and recommend adjustments as necessary.

Off-Premise Strategy

• Work closely with IT to develop and manage the digital and operational infrastructure supporting off-premise channels, including catering and third-party delivery.
• Ensure brand consistency and service excellence across all off-premise platforms.
• Evaluate new technologies and partnerships to enhance convenience, reach, and customer experience.

Loyalty and Digital Guest Engagement

• Partner with IT to shape the strategic direction and evolution of the customer Loyalty program.
• Define and track KPIs to measure program performance, engagement, and ROI.
• Leverage loyalty data to personalize marketing efforts and deepen guest relationships.

Team Leadership

• Set clear expectations and hold team members accountable for delivering results aligned with company goals.
• Support the growth of team members by providing regular feedback, coaching, and development opportunities.

Additional Responsibilities

• Complete special projects and additional duties as assigned.

How You’ll Do It

• Use strategic thinking and brand management to shape long-term direction and ensure execution reflects brand identity and positioning.
• Apply financial acumen and data-driven decision making to optimize marketing strategies and drive business results.
• Foster cross-functional collaboration with teams across the organization to align initiatives and achieve shared goals.
• Maintain a customer-centric mindset by using insights to create meaningful and differentiated guest experiences.
• Embrace innovation and agility to respond to market trends and lead effective go-to-market plans.
• Invest in people development and leadership to build a high-performing, inclusive, and engaged team.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field OR equivalent work experience.
• 10+ years of progressive experience in brand marketing, preferably in multi-unit restaurants, QSR, hospitality, or consumer-facing retail.
• Demonstrated success in cross-functional leadership and managing product innovation pipelines.
• Strong understanding of digital platforms, data analytics, and consumer behavior.
• Exceptional communication, leadership, and project management skills.
• Experience working with technology teams on customer-facing platforms and programs.

Preferred Qualifications:

• MBA or advanced degree in a related field.
• Experience overseeing multiple marketing disciplines including brand, digital, loyalty, and product marketing.
• Background in managing strategic partnerships or vendor relationships.
• Experience influencing enterprise-level initiatives and executive-level stakeholders.

Location: Hybrid – Austin HQ
Reports To: Chief Marketing Officer (CMO)
Department: Marketing
Employment Type: Full-time

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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