Social Media Manager Job at ECLARO, New York, NY

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  • ECLARO
  • New York, NY

Job Description

Senior Social & Digital Media Manager (Part-Time, to cover someone from Maternity Leave)

Tuesday - Friday or Monday - Thursday (flexible)

9AM - 5pm EST (27-32 hours per week)

Remote one day per week

Key Responsibilities:

Brand Identity & Corporate Narrative Rollout

  • Execute the social media rollout of CP's new Brand Identity and Corporate Narrative, ensuring consistency across platforms.
  • Lead the launch & post-launch strategies for the new corporate logo and manifesto, developing social content partnership with the creative & PR team
  • Track engagement, sentiment, and reach analytics, optimizing in real time.
  • Collaborate with Internal Comms, Purpose & PR teams, ensuring a unified strategy

Ongoing Social & Digital Operations

  • Oversee major digital priorities, including the July corporate brand relaunch and any additional campaigns, activations, or paid media partnerships that arise.
  • Advise on Talent Acquisition campaigns on LinkedIn, ensuring alignment with stakeholders.

Social & Digital Team Management

  • Provide guidance and mentorship to the Social & Digital Media Specialist and intern, ensuring smooth execution of:
  • Social media management (content creation, copy writing, scheduling, engagement)
  • Web governance (site updates, compliance)
  • Performance reporting (tracking insights and sharing findings with stakeholders)
  • Approve social media assets and post copy, maintaining brand consistency and voice.
  • Act as an escalation point to Director of Digital & Design for issues / roadblocks

Stakeholder Communication & Leadership Updates

  • Provide key updates to leadership, ensuring transparency and alignment on major projects.
  • Communicate progress / milestones on the CP.com relaunch to stakeholders and CC leaders

Additional opportunities for Growth and Exposure

  • Support and participation of CQ, Client quarterly, including producing and story mining segments
  • Exposure to and drafting communications for our C-Suite Executives, especially as it relates to earned and social media

Qualifications & Skills:

  • Proven experience in social & digital media, with expertise in social channel management.
  • Strong project management skills, particularly in overseeing large-scale digital initiatives.
  • Experience with website launches, digital storytelling, and brand rollouts is a plus.
  • Familiarity with social media reporting and analytics platforms (e.g., GA4, Emplifi) is a plus.
  • Ability to mentor a team while ensuring seamless day-to-day execution.
  • Excellent collaboration and communication skills to align with cross-functional teams.
  • Passion and enthusiasm for our Company's purpose to reimagine a healthier future for all people, their pets and our planet, and to communicate our purpose with impact across channels.

Job Tags

Part time, Internship, Flexible hours, 1 day per week,

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