Senior Social & Digital Media Manager (Part-Time, to cover someone from Maternity Leave)

Tuesday - Friday or Monday - Thursday (flexible)

9AM - 5pm EST (27-32 hours per week)

Remote one day per week

Key Responsibilities:

Brand Identity & Corporate Narrative Rollout

Execute the social media rollout of CP's new Brand Identity and Corporate Narrative, ensuring consistency across platforms.
Lead the launch & post-launch strategies for the new corporate logo and manifesto, developing social content partnership with the creative & PR team
Track engagement, sentiment, and reach analytics, optimizing in real time.
Collaborate with Internal Comms, Purpose & PR teams, ensuring a unified strategy

Ongoing Social & Digital Operations

Oversee major digital priorities, including the July corporate brand relaunch and any additional campaigns, activations, or paid media partnerships that arise.
Advise on Talent Acquisition campaigns on LinkedIn, ensuring alignment with stakeholders.

Social & Digital Team Management

Provide guidance and mentorship to the Social & Digital Media Specialist and intern, ensuring smooth execution of:
Social media management (content creation, copy writing, scheduling, engagement)
Web governance (site updates, compliance)
Performance reporting (tracking insights and sharing findings with stakeholders)
Approve social media assets and post copy, maintaining brand consistency and voice.
Act as an escalation point to Director of Digital & Design for issues / roadblocks

Stakeholder Communication & Leadership Updates

Provide key updates to leadership, ensuring transparency and alignment on major projects.
Communicate progress / milestones on the CP.com relaunch to stakeholders and CC leaders

Additional opportunities for Growth and Exposure

Support and participation of CQ, Client quarterly, including producing and story mining segments
Exposure to and drafting communications for our C-Suite Executives, especially as it relates to earned and social media

Qualifications & Skills:

Proven experience in social & digital media, with expertise in social channel management.
Strong project management skills, particularly in overseeing large-scale digital initiatives.
Experience with website launches, digital storytelling, and brand rollouts is a plus.
Familiarity with social media reporting and analytics platforms (e.g., GA4, Emplifi) is a plus.
Ability to mentor a team while ensuring seamless day-to-day execution.
Excellent collaboration and communication skills to align with cross-functional teams.
Passion and enthusiasm for our Company's purpose to reimagine a healthier future for all people, their pets and our planet, and to communicate our purpose with impact across channels.

Part time, Internship, Flexible hours, 1 day per week,