Reporting to the Director, Walmart Field, you will lead our sales efforts across all National Walmart field sales and oversee a team of Regional Account Managers to implement our Large Format strategies at over 4,700 Walmart stores. Main responsibilities include coaching your direct reports, managing budgets and goals, developing productive business relationships, and building joint business plans with senior leadership across Walmart Regions. You will perform analysis of total Walmart business to determine the effectiveness of promotions and programming.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Manage team to call on Walmart field leaders to use our assets and set us apart from competitors
Influence Walmart field leaders to implement incremental promotions/programming above Home Office foundational plan to increase volume and win share
Use our marketing assets and manage associated funds designated to accelerate business in top regions
Exceed volumetric/revenue targets
Produce business updates, promotional programs, and resources distributed to national network (internally and externally)
Monitor market trends, and consumer and competitor information to calibrate and guide regional plans
Align with the regions through annual roadshow presentations, in market store visits, and Distributor Partner visits
Coach/develop field teams on proper use of all internal Walmart standard Operational Processes including Asset Protection, Cooler Blueprints, MOD Integrity, VOLT App credentials, PO and FSS management
Manage custom multi-million dollar POS budgets and evaluate return on investment to inform future spend
Allocate resources where the investment has the highest payback with important high-volume regions
Perform post-promotion analysis process following all programs to evaluate promotional effectiveness and in-store execution
Forecast CAPEX/OPEX spend with consideration of prior year performance
Ensure successful partnerships, programs, retail relationships, and collaborative relationships with Red Bull & Distributor Partners (DP) field personnel in each region for your team.
Coach your account managers to develop impactful programs and retail relationships
Coach and motivate direct reports for increased productivity through time in the field, the office, and meetings to implement our strategy
Maintain business relationships with senior management across Walmart nationally
Ensure regional account managers are following outlined processes that keep retailer and region decision makers focused on the energy segment with supporting strategies that are either national in scope or customized to region needs
Partner with distribution network to maximize in-store presence and consumer impact
Establish necessary tools and business review templates to ensure data consistency with BUs and DPs
Use business insights and analyst teams to provide the distributor network and field with selling tools
Align the DP network with appropriate Walmart personnel
Collaborate with DP Senior Leadership to promote business in top volume regions
Maintain working knowledge of all our systems (BI, IRI, CPM, Workbench, etc.)
Lead our priorities, goals, and results across CPM (a long-term business transformation process) as it relates to ALL Key Account processes.
Develop trainings and processes to ensure CPM becomes part of our culture
EXPERIENCE
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