As the Director of Demand Generation, you will lead Shopmonkey’s efforts to build market share and grow revenue. This means everything from ideating demand campaigns to managing multi-million dollar budgets. This role is pipeline generating and ultimately benchmarked on the volume, quality, and velocity of revenue. We’re looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert. Please note this is a hybrid role, with in-office expectations 2 days/week in our Marin County, California WeWork office. You Will Have The Opportunity To: Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals Build account-based marketing (ABM) strategies to help larger deals move through the pipeline Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business Experience with hands-on creation and management of demand generation campaigns Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality A/B testing experience to help optimize campaigns and landing pages Manage and optimize our marketing automation efforts, to ensure we have effective lead nurturing campaigns Use a broad mix of demand generation tactics in addition to digital to drive leads Stay up to speed on current demand generation innovations, and educate executive staff on those trends Manage, build, and mentor a team of marketers We Are Looking For You If You Have: 7-10 years of progressive demand generation/acquisition marketing experience 5+ years experience in B2B marketing Experience optimizing spend across various demand generation channels SEO experience to understand how we can continue to grow organic traffic to drive leads Experience with non-digital tactics to drive demand generation efforts Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress Strong communication and presentation skills Strong ability to write and edit copy as needed Bonus points: Passionate about cars and the automotive industry! In the United States, the range is typically a salary of around $180,000 + bonus + equity + benefits. The range provided is Shopmonkey’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors. #J-18808-Ljbffr Shopmonkey
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