Job Description
Manager Shopper Marketing - Omni Channel - Walmart Join to apply for the Manager Shopper Marketing - Omni Channel - Walmart role at Nestlé
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Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY:
Food & Beverage is constantly evolving, with consumers looking for true Omnichannel experiences to meet their shopping needs. Overall, shopper marketing plays a crucial role in driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers. It helps companies connect with shoppers at the point of purchase and create meaningful interactions that drive business growth. Putting our shoppers at the center of everything we do, this role supports and partners with the NUSA Sales, Marketing, and Brand teams to drive the category and conversion of NUSA products. We are seeking a digitally savvy Shopper Marketing Manager to lead strategy and execution for NUSA brands for Walmart and Sam’s Club.
RESPONSIBILITIES:
Lead Shopper Marketing Strategy and Execution for Walmart and Sam’s Club, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders.
Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media Network, creative and media agency partners and internal stakeholders to maximize the shopper investment.
Own relationship with Walmart Connect and MAP to drive performance accountability and maintain strong understanding of evolving capabilities.
Build compelling selling tools/presentations to aid Sales partners in securing retailer support of distribution, key promotions, etc…
Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and NUSA priorities.
Share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
Own collaborative relationship with Sales Team, Sales Category, Division brand team and strategist to build, optimize and execution Shopper Marketing plans for Walmart and Sam’s Club.
Build and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.
Support digital shelf execution with agency partners and digital shelf team
REQUIREMENTS:
Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
Bachelor’s degree
4+ years of traditional CPG Shopper marketing role preferred.
WMC / MAP experience preferred
Agency management experience required
Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leveraging shopper insights to activation, leading marketing and/or shopper communication internally and externally
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.
Ability to travel as needed for client meetings and industry events
SKILLS:
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
Strong collaborative nature: ability to work in a cross-functional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Influential and effective communicator proficient in storytelling and negotiating.
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
Understanding of the omni-channel environment with proficiency in paid search investment
Understanding of US retailers and their go-to-market strategies
Excellent written and verbal communication skills.
Advanced skills in Microsoft PowerPoint, Excel, and Word
Walmart Ads Portal and Scintilla experience preferred
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at
Job Requisition: 354432
#Salaried
Seniority level Seniority level Associate
Employment type Employment type Full-time
Job function Industries Food and Beverage Services
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