Job Description

Job Description

Job Description

Salary:

About Us

GovPilot is a rapidly growing SaaS company transforming local government operations through powerful, cloud-based software. The platform enables municipalities to digitize workflows, improve service delivery, and better engage with residents. As the company scales, top-tier talent is critical to delivering on its mission to make government work better for everyone.

About You

You are a results-driven marketing generalist with 510 years of B2B experience under your belt ideally from SaaS, tech, or fast-paced startup environments. Youre not looking to build a team you are the team. You thrive as a solo operator, managing multiple initiatives and channels with confidence and ownership. You roll up your sleeves, build campaigns from scratch, analyze results, and iterate quickly all without needing layers of approval or oversight.

You have a lead gen mindset and understand how to move the needle through full-funnel, multi-touch execution. Youre fluent in account-based marketing (ABM) and know how to tailor messaging, assets, and campaigns to drive pipeline from both new and existing accounts. Your comfort zone includes writing strong copy, using CRM and automation tools, and leveraging data to optimize outcomes. Youre energized by collaboration with Sales and motivated by measurable results.

About the Role

Were looking for a mid-level, fully hands-on Marketing Manager with 510 years of B2B marketing experience ideally in SaaS or a startup environment who thrives as a one-person marketing team. This is a highly execution-focused role, not strategic or managerial.

Your primary KPI will be qualified lead generation both net-new and expansion from existing customers with a particular focus on account-based marketing (ABM). Youll work directly with Sales to build campaigns and materials that move the needle on pipeline creation.

Key Responsibilities

Lead Generation & Campaign Execution

• Own end-to-end campaign execution (email, content, ads, SEO) with funnel metrics tied to MQLs and pipeline value
• Design and launch outbound email sequences and landing pages using HubSpot and Webflow/WordPress
• Develop ABM initiatives targeting high-value prospects and existing clients for expansion

Sales Enablement

• Partner closely with Sales to create tailored assets (e.g., one-pagers, decks, messaging) for target accounts
• Build segmented campaigns aligned with buyer personas and decision stages

Content Creation

• Write and publish high-converting blog posts, email campaigns, case studies, and social content
• Use AI tools and Canva to create on-brand visual and written assets

Marketing Operations & Optimization

• Monitor performance (traffic, conversion, MQLs, SQLs) and continuously optimize for lead quality and cost
• Maintain accurate CRM data and campaign attribution in HubSpot
• Support webinar, event, and conference marketing with digital and physical materials

Qualifications

• 510 years of experience in B2B marketing (SaaS/startup experience strongly preferred)
• Proven ability to generate and convert qualified leads, including using ABM approaches
• Strong written communication and storytelling skills with a focus on conversion
• Hands-on experience with HubSpot, Canva, CMS platforms, Google Analytics, and basic design tools
• High level of ownership able to execute campaigns independently and at speed
• Detail-oriented, self-motivated, and data-driven

Nice to Have

• Familiarity with local/state government or govtech
• Experience with paid digital campaigns (LinkedIn, Google Ads)
• SEO or basic video editing/design skills
• Exposure to AI-driven content generation platforms

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Generous Unlimited PTO and paid holidays
• Professional development opportunities
• A collaborative and innovative remote work culture

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