Job Description

Summary:

· We’re in search of  Paid Search Specialist . Will be responsible for planning, building, and managing paid search PPC (pay-per-click) campaigns in selfservice SEM platforms (Google, Bing, and other search engines)

 

Here are some of the specific details:

Job Title: Paid Search Specialist

Location: Culver City CA 90232

Duration: 12+ Month contract

Status: Hybrid

 

Summary  
In search of an experienced Paid Search Specialist to join our Digital Marketing team in Culver City, Los Angeles. As a Paid Search Specialist, you will be responsible for planning, building, and managing paid search PPC (pay-per-click) campaigns in selfservice SEM platforms (Google, Bing, and other search engines). Along with campaign planning and setup in platform, you will be tasked with continually finding ways to improve performance efficiency through ongoing optimization. Your focus will be indepth analysis leading to actionable insights, trend spotting, strategic pacing, and performance optimization of the paid search channel.
On this team, you will work hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid search campaigns. To be successful in this role, you should have experience defining and measuring short- and long-term marketing success across paid search, and have a strong passion for data storytelling.  

Key Qualifications
• 4+ years of experience in a paid search marketing role, either agency or client-side 
• Familiarity with paid search self-service platforms (i.e. Google Ads, SA360, Marin, Skai/ Kenshoo, Microsoft Ad Center) 
• A solid understanding of the principles of PPC campaigns, digital marketing, and web analytics (familiarity with SEO and other digital media channels like programmatic and paid social) 
• Expert level understanding of marketing attribution & alternative measurement methodologies 
• Ability to build strategic bespoke plans to reach target audiences and deliver media objectives 
• Strong data analyzation, visualization and presentation skills; understanding of how to tailor 
communications to stakeholders with various levels of digital media literacy 
• Proven ability to build close relationships within and across teams
• A passion and curiosity for digital media 
• Excellent social, oral and written communication skills 
• Google Ads Certification a plus  

Description
In this role you will be responsible for active day-to-day management of search engine marketing (SEM) campaigns for multiple subscription-based lines of businesses. This will include development of campaign strategies, initial campaign setup, in-market optimizations, tracking creative/copy needs, and delivering performance reporting.
On this team, you will work hand-in-hand with your counterpart channel specialists, marketing strategists, internal creative teams, measurement, analytics and marketing stakeholder teams to deliver end-to-end execution and performance management of paid search campaigns. 
You will actively manage and optimize paid search marketing campaigns, with primary 
responsibility for several lines of business. This includes: - Generating keyword builds, analyzing search query reports for new opportunities - Crafting performance-optimized ad copy, analyzing landing page experiences and 
conversion funnels, and making enhancements where possible - Working with the data and operations team and managing trafficking and tagging of 
campaigns to best track performance - Review campaign structure and performance both within search management platforms (i.e. Google Ads, SA360, Microsoft Ad Center, Marin, Skai/Kenshoo) and via internal reporting dashboards.  - Manage campaign budget trackers, focusing on staying on budget and appropriately forecasting quarterly costs and reconciling any discrepancies. - Demonstrating clear and thorough understanding of search marketing, while delivering strategic campaigns to successfully hit directed KPIs.
Validating campaign performance through strategic testing will be vital to creating successful storytelling of the value of paid search PPC buying practices, so working closely with campaign strategy and analytics leads will be imperative. This role will also involve preparing and presenting campaign performance reports to internal stakeholders. 
In order to accomplish these goals you will need to have proven expertise and a dedication to continued education of the comprehensive landscape of paid search platforms and ad types.

Education & Experience
• BS/BA degree required; 4+ years of paid search activation experience required.

 

A reasonable, good faith estimate of the minimum and maximum for this position is $55 to $57/hour

 

Benefits will also be available and details are available at the following link:  

I am looking forward to speaking with you today.

 

About us:

Harvey Nash is a national, full-service talent management firm specializing in technology positions. Our company was founded with a mission to serve as the talent partner of choice for the information technology industry.

Our company vision has led us to incredible growth and success in a relatively short period of time and continues to guide us today. We are committed to operating with the highest possible standards of honesty, integrity, and a passionate commitment to our clients, consultants, and employees.

We are part of Nash Squared Group, a global professional services organization with over forty offices worldwide.

For more information, please visit us at 

 

 

Thanks & Regards,

Sateesh Podishetty

Sr. Recruiter

(615) 219-6205

sateesh.podishetty@harveynash.com

 

 

Job Tags

Full time, Contract work, Worldwide,

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